Weel

by
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Weel reimagines spend management with a dynamic brand identity centered on collective accountability. Their 3D card-inspired design and motion-driven platform streamline expenses, uniting CFOs and employees through intuitive, holistic solutions.

Holistic Spend Management for Modern Businesses

Weel’s platform redefines expense workflows by merging 3D modeling with interaction design, ensuring seamless collaboration between finance teams and employees. The 3D wheel logomark, built from virtual cards, symbolizes unity and forward momentum.

From DiviPay to Weel: A Global Rebrand

The shift to “Weel” reflects a commitment to scalability and accessibility. The logo design and motion graphics evoke growth, while UI/UX prioritizes clarity for CFOs and employees across global markets.

Motion-Driven Design for Intuitive Platforms

Animated cards fold, spin, and click into place on Weel’s web design, simplifying complex processes. Motion graphics inject energy into expense management, turning mundane tasks into engaging interactions.

Collective Accountability: Everybody Wins

Weel’s tagline—“Everybody wins”—comes to life through branding that highlights real customer stories. Photography and 3D art showcase how expenses drive business growth, fostering trust and transparency.

Balancing Technicality with Warmth

Edgy, zingy visuals meet human-centered graphic design, distancing Weel from stock-driven competitors. The result? A platform that feels both sophisticated and approachable, resonating with enterprises and startups alike.

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