Trust Wallet, a leading crypto platform with 70M+ users, rebranded to reflect its evolution into Web3 services. Lovework Studio simplified its name to “Trust,” introduced AAA-compliant light/dark modes, and created 40+ grid-based illustrations to symbolize transparency. The rebrand emphasizes inclusive design, decentralized finance, and user accessibility while maintaining playful elements for its global community.

Dynamic Illustrations for a Decentralized World
A library of 40+ illustrations, available in light and dark modes, reflects Trust’s transparent, grid-based approach. These graphic design elements celebrate the intersection of finance and digital art, with hidden Easter eggs for the Trust community.

Community-Driven Brand Evolution
Through immersive workshops and firsthand user research, Trust’s rebrand captures the spirit of decentralized finance. The team invested $100 each to experience the platform, ensuring the branding resonates with both crypto veterans and newcomers.

Inclusive Design for Web3 Innovation
Trust’s rebrand introduces AAA-compliant light/dark modes, ensuring accessibility for developers and crypto enthusiasts. The dynamic color system (blue for light mode, green for dark mode) maximizes contrast, aligning with UI/UX best practices for readability and functionality.

From Wallet to Web3 Ecosystem
By simplifying its name to “Trust” and adopting a “Freedom Foundations” purpose, the platform expands beyond crypto wallets. The motion graphics and illustration system supports new Web3 services, fostering trust and innovation in decentralized finance.