Tradeer®, a UK-based Point of Sales software and hardware provider, partnered with Saul Osuna to create a modern and dynamic brand identity. The design combines a deer-inspired logo with a vibrant color palette and clean typography, reflecting Tradeer’s mission to bring businesses into the 21st-century marketplace. The identity extends to UI/UX design for their software, positioning Tradeer as a leader in custom systems development.

A Deer-Inspired Logo for Modern Trade
Tradeer’s logo combines the imagery of a deer with the word “Trade,” symbolizing innovation and connection. This logo design reflects the brand’s mission to bring businesses into the 21st-century marketplace.

Vibrant Colors for a Dynamic Brand
The color palette uses bold, vibrant hues to create a modern and energetic identity. This graphic design approach ensures Tradeer stands out in the competitive POS software market.

Clean Typography for Clarity and Impact
The typography system, featuring Qanelas Soft and Aeonik, balances modernity with readability. This typography choice reinforces Tradeer’s position as a forward-thinking brand.

UI/UX Design for Seamless Software Integration
The brand identity extends to Tradeer’s software, with UI/UX designs that prioritize user-friendly navigation and functionality. This ensures a cohesive experience across all touchpoints.

Positioning Tradeer as a Custom Systems Developer
The rebrand positions Tradeer as a leader in custom systems development. The illustration and design system reflect its commitment to innovation and customer-centric solutions.