Silo, a cloud software platform revolutionizing the wholesale produce supply chain, partnered with Asís and Gold Front for a rebrand. The new identity features a bold geometric logotype, a standalone mark inspired by silo fill levels, and a pictogram system. A warm, edible color palette and repetitive food photography patterns reflect Silo’s mission to optimize food distribution through technology.

Revolutionizing Food Distribution Through Design
Silo’s rebrand reflects its mission to transform the wholesale produce supply chain. The bold geometric logotype and standalone mark symbolize efficiency and innovation in food distribution.

A Visual Language for Efficiency
The pictogram system, inspired by silo fill levels, uses bold shapes and narrow counterforms to represent Silo’s streamlined processes. This graphic design approach ensures clarity and consistency across all touchpoints.

Warm Colors and Edible Aesthetics
A palette of warm, edible colors adds vibrancy and versatility to the brand. Paired with a geometric neo-grotesk and modern serif typeface, the typography system balances modernity with approachability.

Repetition as a Design Device
Repetitive patterns in photography and typography illustrate concepts of order, distribution, and stock. This photography strategy creates engaging visuals that reflect Silo’s systematic approach to food management.

From Logotype to Layouts
The rebrand extends to UI/UX design, ensuring seamless integration of the visual identity into Silo’s platform. The cohesive system enhances user experience while reinforcing the brand’s mission.