The Royal Television Society (RTS) Cambridge Convention 2023, titled Too Much To Watch, partnered with Studio Kiln to create a vibrant and dynamic brand identity. The design features bubbly, balloon-like lettering that competes for attention, reflecting the overwhelming array of content in modern media. The identity extended across motion graphics, spatial design, print materials, and merchandise, creating a cohesive and immersive experience for attendees.
A Vibrant Identity for a Media Revolution
The RTS Cambridge Convention 2023 identity, titled Too Much To Watch, uses bubbly, balloon-like lettering to reflect the overwhelming array of content in modern media. This branding approach creates a dynamic and engaging visual language.
Bubbly Lettering for a Crowded Screen
The balloon-like lettering competes for attention, mimicking the crowded media landscape. This graphic design technique ensures the identity resonates with the convention’s theme and audience.
Immersive Spatial Design
The identity extends to spatial design, with lettering inflating to fill screens, windows, and pillars. This environmental graphics approach creates a delightfully overwhelming experience for attendees.
Cohesive Across Touchpoints
From motion graphics to print materials, the identity maintains consistency across all touchpoints. The typography and illustration system ensures a unified brand experience.
Setting the Tone for Media’s Future
The vibrant and contemporary identity provided an optimistic backdrop for discussions on the future of broadcast. The motion graphics and design elements set the tone for thought-provoking conversations.
