The PolyU School of Fashion & Textiles (SFT) rebrand transforms a 65-year-old institute into a forward-thinking fashion school. The new identity emphasizes an interdisciplinary approach, combining design, business, and technology. A coherent system abbreviates postgraduate program names, creating a rational and modern visual language for the future of fashion education.
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A Modern Identity for Fashion Education
PolyU’s School of Fashion & Textiles rebrand reflects its evolution into a forward-thinking institution. The identity combines design, business, and technology, creating a cohesive system for interdisciplinary education.
Abbreviating Program Names for Clarity
The new identity abbreviates postgraduate program names, establishing a rational and modern visual language. This typography approach ensures clarity and consistency across all communications.
Interdisciplinary Approach to Fashion
SFT’s rebrand emphasizes the integration of design, business, and technology. The graphic design system reflects this interdisciplinary mission, paving the way for innovative fashion education.
A Coherent System for the Future
The identity’s rational structure supports SFT’s vision for the future of fashion and textiles. From program materials to digital platforms, the visual identity ensures a unified brand experience.
From Tradition to Innovation
By transforming a 65-year-old institute into a modern school, SFT’s rebrand bridges tradition and innovation. The design system reflects its commitment to shaping the future of fashion education.
