OpenAI’s inaugural DevDay, a one-day conference for developers, featured a design system created in collaboration with Play. The identity centered around the concept of the “bit,” the basic building block of computer data, forming a radiating ring motif. The design extended across signage, animations, swag, and presentations, creating a cohesive and memorable experience reflective of OpenAI’s innovative brand.
A Radiating Ring Motif for Innovation
The design system centers around the “bit,” the basic unit of computer data, arranged into a radiating ring. This branding approach reflects OpenAI’s innovative spirit and creates a visually striking identity.
Dynamic Animations for a Modern Event
The system’s animations cycle through geometric movements, expanding and transforming to reveal fresh perspectives. This motion graphics strategy adds energy and dynamism to the event experience.
Bold Colors for Diversity and Energy
The color palette, drawn from OpenAI’s broader brand, uses contrasting hues to represent the diversity of ideas and people at DevDay. This graphic design choice ensures vibrancy across signage, swag, and digital displays.
Signage and Wayfinding for Seamless Navigation
The bit motif was adapted into stackable cubes for wayfinding, featuring directional typography and logos. This environmental graphics approach ensures clarity and consistency throughout the venue.
A Cohesive Experience Across Touchpoints
From interactive feedback walls to branded swag, the design system created a unified experience. The UI/UX design extended to presentation slides and digital screens, ensuring a seamless event flow.
