Odido, a new provider for mobile, fiber, and TV, introduces a playful and human-centric brand identity. The design features a versatile logo, vibrant colors, and a three-level visual system (Entry, Participation, Functional) to reflect its mission of making technology enjoyable and accessible for all. The identity balances premium aesthetics with a down-to-earth, playful approach.

A Playful, Human-Centric Telco Brand
Odido’s identity reflects its mission to make technology enjoyable and accessible. The playful logo and vibrant colors create a welcoming, human-centric experience for users.

Three Levels of Visual Identity
The design system is divided into three levels: Entry (premium and clean), Participation (colorful and playful), and Functional (practical and cost-effective). This graphic design approach ensures flexibility across touchpoints.

A Logo That Symbolizes Unity
The Odido logo features open, playful letters that symbolize diversity and connectivity. This logo design reflects the brand’s optimistic view of the digital world.

Vibrant Colors and Premium Aesthetics
The color palette balances vibrant hues with premium black-and-white tones, creating a dynamic yet sophisticated identity. This typography and color system ensures consistency across digital and physical applications.

Bringing the Brand to Life
From illustration to motion graphics, Odido’s brand assets create a cohesive and engaging experience. The identity extends to photography, iconography, and sonic branding, ensuring a unified presence across all platforms.