Naolib, the new mobility brand for Nantes Métropole, centralizes transport services under a single identity to simplify travel. The brand features a flowing logotype, a green and creative color palette, and a bespoke typography system. The design reflects Naolib’s mission to provide smooth, accessible, and eco-friendly mobility for the citizens of Nantes.

A Flowing Logotype for Smooth Mobility
Naolib’s logotype follows a flowing trajectory, symbolizing smooth and agile travel. The hand-drawn design reflects a human touch, making mobility feel accessible and intuitive for Nantes citizens.

A Green and Creative Color Palette
The color palette, inspired by Nantes’ green and creative identity, ensures visual harmony in public spaces. Green represents the brand’s ecological ambitions, while secondary colors differentiate transport modes.

Bespoke Typography for a Unique Voice
Naotypo, a custom typography system, mirrors the logotype’s roundness and playfulness. This typography choice ensures consistency across signage, digital platforms, and communications.

Illustrations for Playful Storytelling
The illustrative toolbox includes modular elements like transport modes, vegetation, and characters. These illustrations bring Naolib’s vision of playful and accessible mobility to life.

Signage and Urban Integration
The identity extends to urban signage, balancing regulatory requirements with Naolib’s positive personality. This environmental graphics approach ensures the brand resonates in public spaces.