MUBI’s brand identity is a testament to its deep love for cinema, offering a meticulously curated streaming experience that stands apart from algorithm-driven platforms. Through an ongoing collaboration, the design team has refined MUBI’s visual language, balancing a strong typographic foundation with an expressive color palette and dynamic circular motifs. This evolving identity spans digital, print, motion, and editorial applications, reinforcing MUBI’s position as the ultimate destination for cinephiles.
MUBI is more than just a streaming service—it is a cultural hub that celebrates cinema in its purest form. In a time where streaming choices feel overwhelming, MUBI provides a curated selection of films, handpicked by experts to cater to niche audiences. This distinctive approach extends beyond streaming; MUBI also produces and distributes films, runs a film culture magazine (Notebook), offers a podcast, and provides a cinema ticketing service (MUBI GO).
The reimagined MUBI brand identity aligns with its dedication to cinema as an art form. The evolved logo introduces a more dynamic and active character, while a flexible typographic structure creates a cohesive yet adaptable framework. A rich, emotionally evocative color palette—reminiscent of classic and contemporary cinematography—amplifies MUBI’s unique aesthetic. Abstract circular forms and refined gradients add depth, reflecting the immersive experience that MUBI offers.
Beyond static branding, MUBI’s new ident draws inspiration from Henri-Georges Clouzot’s unfinished film L’Enfer. This concept translates into a dreamlike journey through cinematic history, from the monochrome elegance of Golden Age Hollywood to the vibrant hues of modern filmmaking. The accompanying sound design, crafted by Pentagram’s Yuri Suzuki, further enhances this multisensory homage to cinema.
Expanding the brand experience, the MUBI GO app adopts a striking yellow color scheme with minimalist typography, ensuring a seamless and visually engaging user experience. Out-of-home campaigns, such as the Istanbul tunnel poster exhibition, further extend MUBI’s cultural influence, transforming public spaces into immersive showcases of film artistry. Similarly, the special edition Notebook publication for the Cannes Film Festival celebrates MUBI’s role as a tastemaker in global cinema.
By synthesizing bold design choices with an unwavering passion for film, MUBI’s refined brand identity ensures that every touchpoint—from digital screens to print media—resonates with cinephiles worldwide.
