Mode

by
Gretel
Mode’s adaptive branding merges technical precision with creative data visualization, using a variable typeface (WT Zaft²) and modular graphic shapes. The identity shifts seamlessly between analytical and exploratory modes, reflecting the platform’s mission to make business intelligence accessible to enterprises.

Mode’s dynamic branding and modular design system make business intelligence accessible. Explore how variable typography and adaptive visuals empower organizations to shift seamlessly between data modes.

Dynamic Branding for Data-Driven Organizations

Mode’s identity system uses a variable typeface and modular graphic shapes to mirror the flexibility of its BI platform. The logo design adapts like data workflows, appealing to analysts and enterprise leaders alike.

A Visual Language Built on Modularity

The graphic design system employs shifting color palettes and geometric forms to represent data’s transformative power. Art direction ensures consistency across platforms, from dashboards to marketing collateral.

From Analysts to Enterprises: Expanding Accessibility
By prioritizing UI/UX design that balances sophistication and simplicity, Mode bridges the gap between data experts and decision-makers. Interaction design principles guide users through complex analytics with intuitive visuals.

Making Data Human-Centered
Mode’s branding reframes analytics as a creative, empowering tool. Typography (WT Zaft²) and visualization techniques turn dry metrics into actionable insights, fostering collaboration in modern workplaces.

Liking the branding so far?

You Might also like

Get the best of Daily Branding delivered to your inbox weekly