Inzmo, an innovative insurance company targeting a younger, tech-savvy audience, partnered with Tabasco Agency to create a modern and bold brand identity. The design features bright, rich colors, minimalistic graphics, and friendly illustrations, reflecting Inzmo’s mission to redefine insurance. The identity extends across motion graphics, typography, and digital platforms, ensuring a cohesive and engaging experience.

Redefining Insurance for a Modern Audience
Inzmo’s brand identity breaks away from traditional insurance aesthetics, using bright colors and minimalistic graphics to appeal to a younger, tech-savvy audience. This branding approach reflects its innovative and modern approach to insurance.
Friendly Illustrations for a Human-Centric Brand
The use of friendly illustrations adds warmth and approachability to the identity. This illustration strategy ensures Inzmo resonates with its target audience, making insurance feel less intimidating.
Motion Graphics for Dynamic Engagement
The identity incorporates motion graphics to add energy and movement, enhancing engagement across digital platforms. This approach ensures the brand stands out in a competitive market.
Minimalistic Typography for Clarity
The typography system uses clean, modern fonts to ensure clarity and readability. This typography choice reinforces Inzmo’s commitment to simplicity and innovation.
A Cohesive Identity Across Platforms
From digital platforms to marketing materials, the identity maintains consistency across all touchpoints. The UI/UX design ensures a seamless and engaging experience for users.




