Infer, a London-based tech startup, partnered with Mast to create a brand identity empowering data analysts. The design features a color palette inspired by SQL, modular tag blocks, and a symbol representing visibility and empowerment. The identity reflects Infer’s mission to revolutionize data analysis through accessible tools and a human-centric approach.

Empowering Data Analysts Through Design
Infer’s identity centers on empowering individual analysts, with a color palette inspired by SQL and modular tag blocks that reflect the data stack. This branding approach creates a deeper emotional connection with its core audience.

A Symbol of Visibility and Empowerment
The logo symbolizes the analyst at the heart of the process, surrounded by data that enhances visibility. This logo design reflects Infer’s mission to provide superpowers to analysts through better tools.

Modular Tag Blocks for Flexibility
The tag block system, inspired by SQL syntax, offers flexibility in communication. These graphic design elements create a visually engaging and modular identity, adaptable to various use cases.

Inspired by Computing History
Drawing inspiration from Susan Kare’s Macintosh icons, the identity balances retro influences with modern design. The illustration system uses linework to convey complex topics in a contemporary way.

A Human-Centric Approach to Data
Infer’s identity reflects its founders’ mission to revolutionize data analysis. The UI/UX design ensures the brand resonates with analysts while standing out in the tech space.