How&How redesigned Freetree’s brand with a cursor-tree logo and gamified tree-planting levels, resulting in 60,000 trees planted. Explore their eco-driven design approach.
1. Bridging Digital Innovation & Sustainability
Freetree’s browser extension transforms everyday online shopping into a tool for reforestation. By integrating UI/UX design with environmental goals, the platform turns passive users into active eco-participants. The cursor-tree logo design acts as a visual metaphor for seamless, sustainable navigation.
2. The Power of Gamification in Eco-Apps
How&How leveraged interaction design to create addictive tree-planting levels. Users earn badges (pine, spruce, sequoia) as they plant more trees, tapping into behavioral psychology to drive engagement. This graphic design strategy increased participation by 40% in beta testing.
3. From Cursors to Forests: Designing with Purpose
The brand’s illustration style blends organic shapes with digital precision, reflecting Freetree’s mission. Web design elements like animated progress bars and earthy color palettes keep users motivated, while the “pay us in trees” model reinforces authenticity.
4. How Freetree’s Branding Drives Environmental Action
By prioritizing branding that feels playful yet purposeful, Freetree stands out in the crowded sustainability space. The project’s success (60,000 trees planted) proves that motion graphics and intuitive interfaces can turn abstract eco-goals into tangible results.
