De Caai, a vibrant urban district in Eindhoven, partnered with George&Harrison to create a brand identity that honors its history as the former Campina dairy factory while showcasing its modern, sustainable aspirations. The design features a modular grid system, organic transformation principles, and a vibrant green color palette. The identity extends across digital platforms, social media animations, and on-site applications, positioning De Caai as a living lab for innovation and collaboration.

Honoring History, Embracing the Future
De Caai’s identity draws inspiration from the iconic Campina dairy factory logo, using its distinctive dot as a foundation. The modular grid system and organic transformation principles reflect the district’s evolution from a historic site to a modern, sustainable urban hub.

A Modular Grid System for Versatility
The grid system allows for dynamic compositions, integrating video, photography, typography, and particle simulations. This graphic design approach ensures the identity is versatile and impactful across all touchpoints.

Vibrant Green for Sustainability
The green color palette signals De Caai’s commitment to sustainability and wellbeing. This typography and color strategy reinforces the district’s modern, eco-friendly aspirations.

Motion Graphics for Dynamic Storytelling
Social media animations and particle simulations bring the identity to life, emphasizing De Caai’s ecological and dynamic character. This motion graphics approach enhances engagement and storytelling.

A Living Lab for Innovation
The identity positions De Caai as a living lab, where new ideas can flourish through collaboration. The environmental graphics and design system ensure the brand resonates with residents and visitors alike.