Coinbase partnered with Moniker to create a visual identity that bridges the gap between traditional finance and the emerging crypto economy. The rebrand features a custom typeface inspired by financial documents, dynamic layouts, and a flexible design system. This identity balances trust and accessibility, reflecting Coinbase’s mission to increase global economic freedom through cryptocurrency.

Bridging Traditional Finance and Crypto Innovation
Coinbase’s rebrand combines the trust of traditional banking with the dynamism of cryptocurrency. The custom typeface, inspired by financial documents, ensures familiarity while embracing the future of money.

A Flexible Design System for a Global Market
The identity’s layout system reflects the 24/7 nature of global crypto markets. Graphic design elements like dynamic grids and motion graphics create a sense of movement and accessibility.

Increasing Global Economic Freedom
Coinbase’s mission to democratize finance is reflected in its branding. The design system ensures inclusivity, appealing to both crypto enthusiasts and the unbanked populations worldwide.

Balancing Trust and Innovation
The rebrand strikes a balance between the security of traditional finance and the humanity of crypto. Typography and UI/UX choices make the platform approachable for everyday users.

From Fiat to Crypto: A Seamless Transition
Coinbase’s identity supports its role as a bridge between fiat and crypto economies. The logo design and motion graphics convey trust, security, and forward-thinking innovation.