Caya, a Berlin-based document management platform, partnered with Verve to create a vibrant, user-friendly brand identity. The rebrand combines playful elements like “Cayans” (quirky tour guides) with seamless UX/UI design, transforming paperwork into an energizing experience. The new identity, featuring auto-magic workflows and low-code web development, positions Caya as a standout in the B2B document management space.

Playful Design Meets Functional Simplicity
Caya’s rebrand introduces “Cayans,” quirky characters that guide users through document workflows. These illustrations and vibrant visuals inject joy into admin tasks, while UI/UX design ensures seamless navigation and efficiency.

Auto-Magic Workflows for Effortless Document Management
The brand’s auto-magic features automate repetitive tasks, saving time and reducing errors. Combined with interaction design principles, Caya transforms paperwork from an energy drainer to an energy gainer.

Low-Code Development for Scalable Solutions
In collaboration with Cut the Code, Caya’s website was built using low-code tools, aligning with Gartner’s prediction of widespread low-code adoption. This web design approach ensures flexibility and scalability for future updates.

Standing Out in a Sea of Dull B2B Brands
Caya’s bold, playful identity breaks the monotony of traditional document management brands. Graphic design elements like vibrant colors and dynamic layouts reflect the platform’s mission to make admin tasks fun and efficient.

Guiding Users with Every Click
The customer journey is designed for simplicity, striving for “one less click.” Cayans act as digital tour guides, ensuring users feel supported and empowered throughout their document management experience.