Yezzz! is a vibrant mobile operator from Ukraine, designed to stand out with its bold branding and dynamic visual identity. Created in collaboration with Vodafone and launched by Fozzy Group, Yezzz! introduces a fresh, European-inspired aesthetic that disrupts the local telecom market. Its flexible and visually striking identity is rooted in the iconic “Y” symbol, utilizing dynamic 3D textures and a vivid color palette to create a modern and recognizable brand presence.
Yezzz! is Ukraine’s newest virtual mobile operator, designed to deliver a seamless and customer-friendly experience. Developed by Fozzy Group in collaboration with Vodafone, Yezzz! offers a simple, easy-to-understand tariff plan with added perks for Silpo supermarket customers, such as commission-free account top-ups and loyalty rewards.
The Yezzz! brand identity is a bold departure from conventional telecom branding. At its core is the symbolic “Y” logo, a static yet fluid visual element that adapts across different applications. The brand’s flexible 3D textural overlays and vibrant color variations create a dynamic, ever-evolving aesthetic that remains distinct even in the busiest retail environments. This innovative design approach ensures that Yezzz! remains instantly recognizable, reinforcing its modern and progressive identity in the telecom industry.
Through a cohesive branding strategy that includes logo design, retail and interior architecture, packaging design, and a comprehensive brand book, Yezzz! establishes itself as a standout presence in Ukraine’s telecommunications landscape.
