Tuum, formerly known as Modularbank, underwent a strategic rebranding to differentiate itself from the generic category it pioneered. As a plug-and-play banking platform, Tuum enables businesses to create customized financial solutions beyond traditional banking. The new name, meaning “core” in Estonian, reflects its brand essence and deep integration with business operations. The rebrand introduces a modular, motion-driven identity system that embodies adaptability, trust, and innovation, positioning Tuum as a leader in the future of banking.
Tuum, formerly known as Modularbank, embarked on a strategic rebranding journey to overcome legal challenges and establish a distinctive presence in the financial sector. The transformation highlights the brand’s core values—trust, adaptability, and innovation—ensuring a unique identity in the banking industry.
By introducing a motion-driven design system, Tuum’s branding reflects flexibility and scalability. The modular elements visually represent its customizable financial solutions, reinforcing its commitment to building tailored banking experiences.
The typography and web design play a crucial role in enhancing Tuum’s digital presence. A modern and structured design approach balances credibility with forward-thinking aesthetics, helping the brand stand out in the fintech space.
With a refined brand identity and strategic art direction, Tuum is positioned as a leader in next-generation banking solutions, empowering businesses with seamless financial integrations.
