Habit Coffee Branding by F61 Agency – Visual Identity & Packaging Design
F61 Agency created the brand identity, packaging design, and communication design for Habit Coffee, a bold and ambitious coffee brand developed by professionals with years of industry experience.
The philosophy behind Habit Coffee is more than just serving coffee—it’s about creating emotions, freedom, and joyful habits. Every cup is designed to bring a moment of happiness, whether it’s starting a good day or brightening a difficult one.
For the branding, F61 Agency developed a dynamic, flexible logo that adapts across applications, from filling surfaces to subtle corner placements. Playful characters add a sense of humor and storytelling, always finding time to enjoy a cup of coffee.
The color palette breaks conventions in the coffee industry, with pink and blue tones chosen to stand out in a world often dominated by grays. This bold choice reflects Habit’s mission to spread energy, positivity, and a sense of freedom.
The result is a contemporary coffee branding project that balances creativity, emotion, and strong visual identity—making Habit Coffee instantly recognizable and memorable.
Key Services Provided by F61 Agency
- Brand Identity Design
- Packaging Design
- Communication Design
Why It Works:
This project shows how strategic branding can help a coffee company stand out in a crowded market with a unique story, bold visuals, and consistent identity.
