The branding for AND Academy by Lopez Design presents a fresh take on how design education can be communicated in today’s EdTech space. With a witty name, clear brand strategy, and an integrated visual identity system, the project positions AND Academy as a forward-thinking platform for design upskilling.
At the heart of the identity is a typographic-led communication system. Designed to be dynamic and content-first, the system energizes the brand’s young audience through conversational messaging and a bold graphic language. The brand identity design extends across digital, print, and physical touchpoints, including merchandise, UI/UX, and marketing collateral.
Lopez Design successfully balanced strategic positioning with creative execution, ensuring AND Academy stands out in the crowded online education market. From logo design to brand strategy and visual identity development, the project reflects a seamless integration of design thinking and practical application.
This curated showcase highlights how branding and design strategy can empower institutions to create meaningful connections with their audiences while maintaining a modern, professional aesthetic.
Credit: Branding by Lopez Design for AND Academy.
