General Sans is a rationalist sans serif designed by Frode Helland for the Indian Type Foundry. Inspired by the France of the 1950s, it blends order and subtle liveliness through small apertures and enclosed counter-forms. The typeface family includes twelve weights with matching italics, offering versatility for branding, editorial, and digital design. With distinctive geometric details — like the single-storey ‘g’, wide ‘f’ and ‘t’, and circular punctuation dots — General Sans delivers clarity and character. Ideal for logos, corporate identity, websites, and lifestyle publications, this font combines modern usability with timeless style.