Taxfix, Europe’s leading mobile tax platform, underwent a brand transformation to enhance its market presence, support its growing product range, and create a brand-led culture. The new identity reflects the company’s ambition to provide accessible and user-friendly financial tools, reinforcing trust and empowerment for customers. Through strategic design, refined visual elements, and a cohesive experience, Taxfix now stands as a leader in financial technology.
The rebranding of Taxfix was a strategic transformation, ensuring the brand evolved alongside its rapid growth and expanded market presence. With the acquisition of Steuerbot, Taxfix needed a cohesive brand identity that reflected its leadership position, inspired trust, and reinforced its mission to simplify finance for everyone.
By refining the brand strategy around the idea of “Fix finance for all,” Taxfix positioned itself as more than a tax app—it became a financial empowerment tool. The design approach emphasized simplicity, expertise, and user control, ensuring a seamless and accessible experience across all platforms.
The brand identity was strengthened by refining the percentage symbol in the logo, incorporating financial motifs, and developing a vibrant, Euro-inspired color palette. The typography, ROM, combined technical precision with a human touch, reinforcing trust and accessibility.
Custom illustrations were crafted to bring a personal feel to the platform, balancing expertise with warmth. These elements, along with a bold yet approachable visual language, ensured Taxfix’s brand was dynamic, scalable, and recognizable across global markets.
